As Google continues to place importance on website speed as a ranking signal and penalizes websites with poor performance, many websites have begun to seek out ways to improve their page load speeds. Improving website performance can have several impacts on your SEO efforts, and it’s important to understand how each one can be implemented to achieve your desired outcome.
This article explores how website speed can affect your SEO and some of the ways you can implement them to boost your SEO.
Improving User Experience
If visitors can’t stick with your site for long periods, then it stands to reason that they’ll be displeased about it either. Poor user experience is a core reason people quickly click away from your site.
Keep in mind that search engine users aren’t just looking for a quick answer; they’re also looking for a positive experience. Poor navigation, broken formatting, and slow loading times will contribute to a negative visitor experience and lead to a high bounce rate.
Organic search ranking
While you may be focusing on your website speed to boost your SEO, it’s important to remember that your speed is only one factor in your overall SEO strategy. Search engine algorithms are constantly evolving, so it’s important to keep an eye on your speed and your content. If you’re ranking well for your specific keyword terms, it may be enough to boost your rankings on your own.
Organic search ranking is determined largely by the number of incoming links from other sites. A large amount of incoming links gives optimization and a site its initial boost in the search engine rankings; once these links are removed, the site can remain in the rankings but will likely receive less traffic overall. Therefore, you want to watch the number of links pointing to your site and ensure they’re pointing to high-ranking pages. The more the links pointing to your pages, the higher they rank in Google’s search engine results.
Page reviews and impressions
While you may be boosting your organic search ranking by adding more links, it’s important to remember that the closer those links are to your current position, the more likely they are to impact your page rank. The closer a link is to your current position, the more effective it is at boosting your page rank.
If you’re adding links from low-ranking pages, then it’s likely that they won’t be impactful enough to push you back up in the ranks. Ensure that you’re linking from high-ranking pages and keeping a close eye on how many reviews and impressions your links are receiving.
Revenue and conversion rate
If you want to boost your revenue and overall site traffic, then you want to focus on boosting your conversion rate. A high conversion rate means that users click through to your site, become customers, and make purchases. This is important for both your revenue and your overall site traffic. The higher up your pages’ search engine rankings are, the more likely they are to convert visitors into customers.
Your website speed can significantly impact your SEO, and it’s important to implement ways to boost your page speed. With this in mind, you want to make sure that you’re using fast servers to host your content and using a fast internet connection when browsing your site. By implementing ways to boost your page speed, you’ll be able to reap the benefits of increased SEO, increased user experience, and a boost in your overall revenue and traffic.